Tag: coffee shop

There’s no denying that seasonality significantly impacts consumer behavior. As the weather warms up, coffee drinkers often lean toward iced beverages, while the demand for hot coffee typically rises during the cooler months. Seasonal signature drinks have become a staple in coffee shops worldwide. A prime example is the pumpkin spice latte, which was popularized by Starbucks and has since appeared on menus at various specialty coffee shops throughout autumn and winter. For many coffee shop owners, incorporating seasonal food and drinks …