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Trump Speaks on Coffee Tariffs for the First TimeCoffee Daily News

Trump Speaks on Coffee Tariffs for the First Time
For the first time, U.S. President Donald Trump has directly addressed coffee tariffs, signaling a potential shift in trade policy that could have major implications for coffee exporters and roasters worldwide — and for Vietnam in particular. Speaking aboard Air Force One, Trump told reporters, “We want to get coffee down a little bit.” The remark marks the first explicit mention of coffee in his broader tariff strategy, which has already disrupted supply chains for key coffee-producing nations including Brazil, Vietnam, …
How Roasters Can Survive the Tariff EraTrading

How Roasters Can Survive the Tariff Era
In 2025, coffee roasters across the United States are facing one of the most challenging trade environments in decades. With the Trump administration’s new reciprocal tariffs — including a steep 50% tax on goods from Brazil, the world’s largest coffee supplier — the cost of green coffee has soared. For small and specialty roasters, this period represents both crisis and opportunity. While volatility in pricing, logistics, and sourcing has created uncertainty, it’s also forcing businesses to rethink their strategies, innovate, and …
Coffee Price Forecast for January 2026Trading

Coffee Price Forecast for January 2026
After a whipsaw 2025, all eyes are on the Coffee Price Forecast for early 2026. The balance of risks points to slight declines or sideways movement into January as supply normalizes, Vietnam’s robusta harvest expands, and weather models tilt toward a weak, brief La Niña. At the same time, tight exchange stocks, tariffs, and Brazil’s weather could keep volatility elevated. Below is a practical, research-backed outlook you can use to plan purchasing, selling, and hedging. Executive view: Base case vs. risks …
Opportunities for Vietnam Coffee Industry from the Global Price SurgeTrading

Opportunities for Vietnam Coffee Industry from the Global Price Surge
The Vietnam Coffee Industry has entered a critical turning point in 2025. With global prices soaring and demand continuing to rise across Europe, the United States, and Asia, Vietnam is uniquely positioned to benefit. Yet, long-term sustainability will depend on whether the country can shift from raw exports to deep processing, branding, and value-added growth. Strong Export Performance According to the Ministry of Agriculture and Environment, Vietnam’s coffee export turnover reached more than USD 560 million in July 2025 alone. In the …
Coffee Prices UpdateTrading

Coffee Prices Update – September 4, 2025
Vietnam’s coffee prices plunged sharply on Sept 4, 2025, down over VND 6,200/kg, while global markets in London and New York saw slight gains.The contrast highlights ongoing volatility, with domestic farmers under pressure even as international futures edge upward. Domestic Coffee Prices Continue to Fall Coffee prices today, September 4, 2025 showed a sharp decline across Vietnam’s Central Highlands. As of 07:03 this morning, farmgate prices dropped by VND 6,200 – 6,500/kg, settling between VND 114,300 – 115,000/kg. Dak Nong: the steepest …
High Coffee PricesTrading

How High Coffee Prices Drive Direct Trade?
High coffee prices have shaken the global coffee industry, placing unprecedented pressure on roasters and reshaping how the value of direct trade is perceived. Once regarded primarily as an ethical practice to promote fairness and transparency, direct trade has now evolved into a powerful business strategy — one that offers roasters more control in an increasingly volatile market. The Shift from Ethics to Economics In the early days of specialty coffee, direct trade was widely celebrated as a socially responsible sourcing model. …
Coffee Price IncreaseTrading

Coffee Price Increase: What It Means for Cafés
Over the past two years, the global coffee industry has faced sustained and dramatic change. One central trend has dominated conversations across the supply chain: the coffee price increase. As green coffee prices hit a record high of US $4.41/lb in February 2025, roasters and café owners are under mounting pressure to adjust their pricing strategies—or risk eroding already narrow profit margins. While some businesses responded early to these rising costs, others are still grappling with the question: how much should …
High PricesTrading

High Prices and Coffee: Specialty vs Commercial
Over the past two years, the global coffee industry has been reshaped by unprecedented high prices. From commodity traders to café consumers, every stakeholder has felt the impact of price volatility. As market prices for green coffee beans soared—peaking at US $4.41/lb in February 2025—the traditional divide between specialty coffee and commercial coffee has started to blur. Historically, commercial coffee was synonymous with affordability and mass production, while specialty coffee was positioned as a premium experience based on quality, transparency, and …
Specialty CoffeeTrading

Why Menu Pricing Matters in Specialty Coffee?
In the ever-evolving world of specialty coffee, café owners and roasters are grappling with unprecedented economic pressures. From rising green coffee prices to increased operational expenses, profitability is being squeezed on all sides. In this context, strategic menu pricing is no longer optional – it's essential. The Financial Reality of Specialty Coffee in 2025 The specialty coffee market has faced a perfect storm: global green coffee prices reached historic highs earlier this year, while inflation continues to impact everything from packaging materials …
TariffCoffee Shop

Impacts of New U.S. Tariff Policies for Vietnam’s Coffee Industry (The End)
In July 2025, the United States implemented a new tariff policy targeting a range of imports from Vietnam — and coffee, one of the country’s most critical export commodities, is at the heart of the impact. Far from being a routine trade adjustment, this 20% tariff on Vietnamese Robusta exports has become a defining moment for the entire coffee industry. As one of the world's top coffee suppliers, Vietnam now faces a fundamental question: how can it maintain global competitiveness …
TariffCoffee Shop

Impacts of New U.S. Tariff Policies for Vietnam’s Coffee Industry (P3)
In today’s volatile trade landscape, tariff policies are no longer just trade tools—they are game changers that can make or break an entire industry. For Vietnam’s coffee sector, the newly imposed 20% U.S. import tariff and the looming 40% anti-transshipment penalty represent more than just cost increases. They signal a deep structural challenge, reshaping not only international competitiveness but also squeezing profit margins, disrupting business models, and triggering ripple effects from export hubs down to coffee farms in the Central …
TariffTrading

Impacts of New U.S. Tariff Policies on Vietnam’s Coffee Industry (P2)
As new U.S. tariff measures reshape the global trade landscape, Vietnam’s coffee industry finds itself at a critical inflection point. The ripple effects of a 20% blanket tariff and an additional 40% penalty for suspected transshipment are not just affecting export margins—they are redefining competitiveness in the world’s largest coffee-consuming market. But these tariffs don’t operate in isolation. To fully grasp their long-term impact, one must place them within the broader context of the global coffee market for 2025–2026—a landscape …