Coffee Daily News How Is Specialty Coffee Evolving Outside Of More Established Markets?
How is specialty coffee evolving outside: Specialty coffee's popularity is rising globally, driven by multinational chains, quality focus, and at-home brewing. While North America and Western Europe remain major markets, emerging regions like Eastern Europe and South/Southeast Asia show growing interest.
Though many in these areas still prefer commodity and instant coffees, preferences are shifting as chains and independents expand into these markets, increasing specialty coffee's reach.
To learn more about specialty coffee's growth in emerging markets, I spoke with:
Laurynas Arlauskas, …