Brewing Branding and customization: how is the design of espresso machines evolving?
The espresso machine is often considered the heart of a coffee shop – it's the singular piece of equipment that drives drink preparation, workflow , and sales.
Now, in recent years more attention has been paid to form than function. Although technical evolution is a constant for espresso machine manufacturers , design and style are increasingly a priority.
The design of espresso machines is becoming more modern and more companies are putting them in the spotlight to attract customers and showcase the latest technological innovations.
How have design and brand image …