Tag: #customer journey

What is the customer journey and how can you use it to attract more customers to your coffee business? When setting up a specialty coffee business, there are often obvious issues: product quality, top-notch machinery or brand image. Significant investments are often made in these aspects, but what happens to marketing?  In many cases, it is pushed to the background, the budget is not allocated to it in the first place and there are no plans to hire a specialist specifically for …