Coffee Cupping Guide Unprecedented Peaks In Cold Coffee Sales – Is Specialty Coffee On The Same Track?
Unprecedented peaks in cold coffee sales— is specialty coffee on the same track? Globally, an increasing number of consumers are gravitating towards cold coffee beverages—a trend that's not just a seasonal fling but a year-round preference.
This shift in consumer habits is evidenced by Starbucks' third-quarter financial report for 2023, which revealed that a striking 75% of its U.S. sales now come from cold beverages. This surge isn't restricted to Starbucks alone; other major coffee chains are witnessing a similar upswing …