Coffee & Environment Professional Coffee Competitions: Focusing on Reputation or Prize Money?
Coffee competitions, particularly at the global level like the World Barista Championship, have long been pivotal in fostering innovation and setting trends within the specialty coffee realm. These events not only showcase talent but also act as significant career launchpads for industry professionals.
While the prestige of participating and winning these competitions has historically been the main draw, there's a new trend emerging: organizers offering larger cash prizes. This shift raises questions about whether financial rewards are starting to overshadow the …