Tag: Urbanization

The Vietnam coffee market is expanding rapidly, fueled by urbanization, rising incomes, and shifting consumer tastes toward premium coffee experiences. Both local and global café chains are embracing digitalization, franchise models, and localized menus to stay competitive. Sustainability, supply chain resilience, and café design are key pillars shaping the industry’s long-term success. Vietnam Coffee Market: From Producer to Consumer Powerhouse Vietnam is the world’s second-largest coffee producer and the global leader in robusta bean exports. But in 2025, the Vietnam coffee market …