Revenue Down for Decaf Coffee – Is This Just a Temporary Blip?
Revenue Down for Decaf Coffee – Is This Just a Temporary Blip?
The phrase " Death before Decaffeination " humorously captures the aversion some coffee enthusiasts have toward decaffeinated coffee. However, the decaf coffee market is not a niche market. Projections suggest it will amass a value of $28.86 billion by 2030, a testament to its popularity, especially among health-conscious younger generations looking to cut back on caffeine.
Still, it's hard to ignore the recent earnings declines reported by leading decaf coffee …