Celebrity Coffee Brands: Trends And Economic Value
Celebrity coffee brands have recently made a significant splash, capturing the attention of coffee professionals and enthusiasts alike. Last week, NFL player Patrick Mahomes took on the role of lead investor for Throne Sport Coffee, while rock band Green Day collaborated with Keurig Dr Pepper to introduce a new coffee line. Additionally, former New York City mayor Rudy Giuliani launched his own coffee brand following his bankruptcy filing.
While celebrity involvement in coffee isn’t a new phenomenon—dating back to the early 1970s …