Tag: caffeine consumption

For centuries, caffeine consumption has been closely linked to coffee. From early 20th-century factory floors to modern offices and cafés, coffee shaped how people stayed alert, productive, and socially connected. The “coffee break” itself was institutionalised as a productivity tool, reinforcing coffee’s dominance as the world’s primary caffeine source. Today, however, caffeine consumption is not declining, it is migrating. Energy drinks, ready-to-drink (RTD) beverages, and functional caffeine formats are reshaping how, when, and why people consume caffeine, especially among younger generations.Coffee’s …