Tag: Americans

As inflation pressures persist and household budgets tighten, American consumers are cutting back on discretionary spending. Restaurant visits are becoming less frequent, luxury dining is often postponed, and everyday purchases are increasingly scrutinised. Yet amid this cautious spending environment, one category continues to show remarkable resilience: coffee. Recent data suggests that while consumers are spending less overall, they are not willing to give up their daily coffee habit. Instead, coffee has become one of the last remaining “affordable indulgences” a small, …