Coffee Daily News 4th Coffee Wave From Quality To Sustainability
4th Coffee Wave From Quality To Sustainability. Everything in life follows a cyclical pattern and is divided into phases. Those times are referred to as "waves" in the coffee industry. The coffee industry has seen many ups and downs as it enters its fourth wave. But that's not the end of it!
The Coffee Industry's Shifting Waves
Timothy Castle, a coffee historian, coined the word to describe the early 1900s emergence of coffee culture in North America. Quite comparable to the "wave" …