Coffee price trends on February 10 show a clear upward momentum across both global and domestic markets. After several sessions of consolidation, Robusta and Arabica prices moved higher simultaneously, reflecting improved market sentiment amid ongoing supply concerns, export dynamics, and tightening sustainability regulations.
The current coffee price environment highlights a market influenced not only by short-term supply and demand, but also by structural factors such as export recovery in Brazil and stricter import requirements in the European Union.
Global Coffee Price Update: Robusta and Arabica Move Higher
In early trading on February 10, global coffee prices showed a clear upward trend on the two main futures exchanges.
On the London exchange, Robusta coffee prices were trading within a range of USD 3,460 – 3,877 per ton. The March 2026 Robusta futures contract rose by 2.10%, equivalent to USD 79 per ton, reaching USD 3,834 per ton. This increase signals renewed buying interest after recent sideways movement.
Meanwhile, on the New York exchange, Arabica coffee prices also strengthened. The March 2026 Arabica contract climbed to 299.85 US cents per pound, up 1.11% or 3.3 US cents per pound compared to the previous session’s close.
During the evening session on February 9, prices had largely moved sideways, with Robusta March 2026 holding at USD 3,755 per ton and Arabica March futures steady at 296.55 US cents per pound. The rebound seen in the following session suggests improving short-term sentiment in the coffee price outlook.
Domestic Coffee Price in Vietnam Remains Firm
In line with global markets, coffee prices in Vietnam remained elevated as of the end of February 9. In the Central Highlands the country’s main coffee-growing region prices for raw coffee beans ranged between VND 94,600 and VND 96,000 per kg, with an average of around VND 95,800 per kg.
In Lâm Đồng, prices were the lowest in the region at VND 94,600 per kg
Gia Lai recorded prices of VND 95,700 per kg
Đắk Lắk saw prices at VND 95,800 per kg
Đắk Nông posted the highest level at VND 96,000 per kg
The persistently high coffee price in Vietnam indicates that local supply remains relatively tight, while export demand continues to provide firm support.
Brazil: Lower Export Volume, Record Export Value
Developments in Brazil, the world’s largest coffee producer and exporter, continue to play a decisive role in shaping global market dynamics.
In 2025, Brazil’s total coffee exports, including instant coffee, fell by nearly 21%, declining to 40 million 60-kg bags from the record 50.6 million bags shipped in 2024. Despite lower volumes, the country’s average export value rose sharply up almost 57% to USD 6,486 per ton.
This surge in unit value pushed Brazil’s total coffee export revenue to an all-time high, highlighting how higher market values offset reduced shipment volumes.
Looking ahead to 2026, Brazil’s coffee export council Cecafe expects shipments to recover as crop conditions improve. This outlook is likely to ease supply pressures while keeping market levels supported by persistently high production costs.
EU Sustainability Rules Add Pressure to Coffee Prices
Beyond production and exports, sustainability regulations are becoming a critical factor shaping future coffee prices, particularly for exporters to the European market.
The European Union is continuing to tighten sustainability requirements for imported agricultural products, including coffee. One of the most impactful measures is the EU Deforestation Regulation (EUDR).
From December 30, 2025, all coffee shipments entering the EU must prove that they were not produced on land subject to deforestation after December 2020. This regulation requires exporters to provide:
Detailed production and sourcing records
Accurate GPS mapping of coffee-growing plots
Fully traceable supply chains
For Vietnam’s coffee sector where a large share of production comes from smallholder farmers compliance presents a significant challenge. However, in the long term, meeting EUDR standards could help Vietnamese coffee prices remain competitive in premium and sustainability-focused markets rather than competing solely on low cost.
Coffee Price Outlook: What to Expect Next?
Overall, current indicators suggest that the coffee price is entering a period of relative stability at a high level:
Global futures markets are showing renewed upward momentum
Supply remains sensitive to weather and export recovery
Sustainability compliance is increasing production and transaction costs
Demand for quality and traceable coffee continues to grow in Europe and Asia
In the short term, coffee prices are likely to remain volatile, reacting to Brazil’s harvest prospects and futures market movements. In the medium to long term, producers and exporters who invest in traceability, sustainability, and quality consistency are more likely to secure stronger and more stable pricing.
Conclusion
The coffee price today (February 10) reflects a cautiously optimistic market, with Robusta and Arabica prices rising together on global exchanges and domestic prices in Vietnam holding firm.
However, behind these gains lies a more complex picture. Export trends in Brazil, tightening EU sustainability regulations, and structural supply constraints are reshaping how coffee prices are formed. Monitoring coffee prices going forward will require more than watching daily quotes, it will demand close attention to policy, sustainability, and long-term supply chain adaptation.
In this evolving landscape, coffee price movements are increasingly a reflection of how the global coffee industry responds to higher standards, tighter supply, and shifting market expectations.
Helena Coffee: A Trusted Partner in a Volatile Coffee Price Market
At Helena Coffee Vietnam, we help partners navigate today’s high and volatile coffee price environment with confidence. By sourcing directly from origin, ensuring full traceability, and aligning with EU sustainability requirements, Helena delivers reliable supply and consistent quality even as global coffee prices continue to fluctuate.
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