The term “sustainable coffee” was coined around this time
In 1998, the phrase “sustainable coffee” was first used in expert sessions hosted by SMBC(1), NAFTA’s CEC(2), and CCC(3). “Sustainable Coffee at the Crossroads” was first used publicly in a CCC 1999 report titled “Sustainable Coffee at the Crossroads.” The meeting’s goal was to discuss sustainability and identify organic and fair trade coffee as sustainable Coffee, albeit no definition was provided. There is only one functional meaning.
Coffees that meet the criteria above and are independently certified (or validated) are collectively referred to as “sustainable coffee” by a third party by assigning social, environmental, and economic standards to every link of the coffee supply chain. Today, six certifications (in descending order of importance) are available for it: Organic Coffee, Fair Trade Certified, Rainforest Alliance, Smithsonian Bird Friendly, Utz Certified, and 4C Common Code.
The coffee sector that is both sustainable and profitable
Coffee prices hit record lows (Wikipedia) during the recent coffee crisis (2001-2003), leaving many producers in dire straits. By 2003, the concept of sustainable Coffee had begun to gain traction in conferences, research, and policy talks in several nations.
Sustainable Coffee includes new certifications such as UTZ Certified and 4C (Common Code for the Coffee Community) in the mid-2000s and certifications used solely by individual enterprises (such as Starbucks and Nespresso). The majority of its certifications were widely available by the end of the decade, not just in specialty coffee shops and coffeehouses inheriting the third wave of Coffee but also in big supermarkets and multinational food corporations.
In a nutshell, what does “sustainably sourced coffee” imply?
As previously said, sustainable Coffee must be grown to protect the environment while providing better living for individuals involved in the process.
So, why is it essential to protect the environment?
The coffee map is a tropical climate zone that contains some of the world’s most endangered tropical forests. Encroachment on deforestation occurs naturally when farmers desire to extend their coffee plantations.
Furthermore, Coffee is frequently produced on steep slopes, resulting in soil erosion and barren hills if not correctly managed. Water is used extensively in the production and processing of Coffee, and effluent can contaminate natural water sources. In conclusion, the dangers above have hampered the agro-coffee industry’s long-term viability.
So, what is the issue of subsistence?
About 120 million people, the bulk of whom are farmers, rely on Coffee as their primary source of income. Coffee purchasers seek to buy low and sell high, just like any other agricultural product, but the market is fickle and not always in the farmer’s favor.
Farmers may be forced to remove more trees, apply low-quality pesticides, and rely on cheap labor – including child labor in some situations – to maintain profitability.
Coffee sustainability and the fight against climate change
It also has a lot of solutions for more modern challenges like global climate change, carbon reduction, and landscape protection, to name a few.
Changes in temperature and rainfall in coffee-growing areas are the most visible signs of climate change. This is already causing problems in coffee-growing regions such as Central and South America. Some growers are moving to more minor climate-sensitive crops (and less susceptible to price fluctuations due to climate change). Market turbulence). Because the supply of Coffee is reduced, prices will rise in the long run (we can accurately predict future shortages).
Coffee trees are typically grown for 20 to 30 years; however, the consequences of climate change may drive farmers to abandon their coffee plantations sooner than expected, disrupting supply chains and putting long-term economic profits at risk.
New coffee sustainability steps
These are only a few global concerns where sustainable Coffee can only help improve commitments to align coffee’s value to the whole supply chain. Responding to the issues above is not easy, and it necessitates the collaboration of social organizations, governments, and others.
Direct Trade, in which roasters/coffee shops buy Coffee directly from growers, is developing as one of the current primary efforts for the sustainable Coffee (Sustainable Coffee) Challenge (farmers or cooperatives).
The Challenge of it (Coffee)
However, you’ll be relieved to learn that numerous businesses, governments, civil society organizations, and individuals are all striving toward the same goal. The Sustainable Coffee Challenge is one of today’s major initiatives.
This is a new project (with support from major corporations such as Starbucks and McDonald’s) to transform Coffee into the world’s first entirely sustainable agricultural commodity by addressing all of the issues. Farmers, traders, roasters, and retailers in the coffee business to create a more significant demand (and spur larger investments) in it.
Portland roasting coffee
Portland Roasting Coffee, one of Portland, Oregon’s pioneering specialty coffee companies, has officially changed its name to Portland Coffee Roasters.
Not only does the new name remove some long-standing grammatical ambiguity, but it also allows the 23-year-old brand to refresh, as evidenced by a new logo, new, brighter packaging, a new color scheme, and a more refined message about the company’s place in the coffee world.
“Our original packaging featuring coffee seedlings was subtle and never really stood out,” said Mark Stell, founder, and managing partner of Portland Coffee Roasters, in a statement announcing the comprehensive rebranding today. “We modernized our packaging to be more vibrant and youthful, while still telling the story of who we are and what we stand for.”
While an early proponent of coffee’s modern “direct trade” movement, Portland Coffee Roasters built its reputation in the aughts and 2010s primarily through quality-focused wholesale relationships, though the brand has become more visible to consumers in recent years. After operating three branded locations at Portland International Airport, the company opened its flagship brick-and-mortar cafe in early 2018. Then, at the Pioneer Square Mall in downtown Portland, there was another cafe.
Hand drawings by Taylor Engel (of PCR) and Klay Arsenault depict key stages in the seed-to-cup journey, such as the coffee grower tending to plants, the roaster working through a batch, and the barista brewing the finished product, and will now be featured on bags on the shelves of all those places.
“The doodle concept embodies who we are as a company,” Stell explained. “Doodles are a genuine expression of human nature and creativity; they are fun and approachable.” The doodle theme of our new packaging fits perfectly with Portland Coffee Roasters’ culture and personality — understated, approachable, and unpretentious.”