Coffee Shop Why Coffee Shops Are Embracing Ube?
In recent years, coffee shops around the world have been rethinking their menus in response to shifting consumer tastes, social-media trends, and the rising demand for flavour-forward non-coffee beverages. One ingredient in particular has captured global attention: ube, the vibrant purple yam native to the Philippines. Known for its eye-catching colour and naturally sweet, nutty, vanilla-like flavour, ube has quickly become one of the most influential additions to modern café menus.
But the question remains: Is ube just another passing trend, …