Tag: strategy

The global coffee industry is entering one of its most turbulent periods in decades, and at the center of this tension lies a crucial issue: coffee contracts strategy. Prices have swung nearly 40% in a year, climate disruptions are accelerating, and sustainability expectations continue to rise. Yet most trade agreements in the coffee sector still rely on rigid, traditional models that assume stability — even when volatility is the norm. As a result, many of these agreements are breaking under pressure, …