Coffee Shop Pumpkin Spice Latte: A Basic Drink That Never Loses
Every autumn, one drink dominates America’s coffee culture: the Pumpkin Spice Latte. First launched by Starbucks in 2003, this seasonal beverage has become the company’s most popular limited-time offering of all time. Despite rising tariffs, volatile coffee prices, and constant flavor innovation in the café industry, the Pumpkin Spice Latte endures — and even thrives.
So, what makes the Pumpkin Spice Latte so special? Why does it continue to capture consumer attention more than two decades after its debut?
The Origins of …