Tag: Price Volatility

Vietnamese Coffee Exporter
Preparing Roasters for 2025 Price ShocksRoasting

Preparing Roasters for 2025 Price Shocks

The specialty coffee industry in 2025 is facing one of the most turbulent years in recent memory. For roasters, record-breaking green coffee prices, unpredictable climate conditions, and new trade policies are reshaping how businesses operate. Green coffee prices surged to an all-time high of US$4.41/lb in February 2025, creating unprecedented challenges across the supply chain. For coffee businesses, this “new reality” has made price volatility impossible to ignore. Successfully navigating it requires strategic adaptation, closer collaboration with trade partners, and a …