Tag: pistachio craze

The pistachio craze has officially gone global. Once considered a niche ingredient, pistachios have rapidly become a star in everything from chocolate bars and ice cream to cocktails and lattes. In 2024, Americans alone consumed more than 225,000 tonnes of pistachios — more than any other country. Prices surged from $7.65 to over $10.30 per pound in under a year, and supply chains from Turkey to California are straining to keep up. Much of this boom has been fuelled by viral …