Coffee Shop How Does Coffee Packaging Color Influence Consumers? Discover Fascinating Insights from Visual Neuroscience
Coffee packaging color is more than just an aesthetic choice — it’s a strategic tool that influences taste perception and consumer behavior. In the specialty coffee industry, coffee packaging color can shape expectations of sweetness, acidity, or boldness even before the first sip. Backed by recent research, this visual cue is redefining how we perceive, enjoy, and value a cup of coffee.
Packaging Colors – More Than Just Looks
In the world of specialty coffee, packaging does more than preserve freshness — …