Tag: Europe’s Coffee

When people speak about European markets, they often imagine a unified economic zone with shared tastes and similar consumer behaviours. But Europe’s coffee culture—shaped by centuries of history, geography, and ritual—tells a completely different story. Far from a single market, Europe behaves like dozens of distinct micro-markets, each with unique flavour preferences, processing trends, and expectations of quality. This diversity became strikingly visible in the latest Global Coffee Awards, where roasters from 25 European countries submitted entries ranging from ultra-clean washed …