Tag: Data Blindness

In the dynamic world of specialty coffee, passion has long been the currency of innovation. But in 2025, with arabica futures hitting historic highs and financial uncertainty reshaping global markets, a growing problem threatens the sector from within: data blindness. For years, many specialty roasters have relied more on intuition than insight. In an era where branding, storytelling, and community engagement were key drivers of success, hard data often took a backseat. But as costs soar and margins tighten, the lack …