Why Is It Increasingly Difficult For Producers To Differentiate Their Coffee?
Producers To Differentiate Their Coffee: Specialty coffee buzzes with innovation. Producers increasingly experiment with cutting-edge processing to create unique, multidimensional flavors. Rare varieties like Gesha make waves for their exclusivity.
This explosion of diversity excites coffee lovers. But does it help producers stand out when many adopt similar novel approaches?
I discussed this question with two growers employing distinctive techniques on their farms. Their buyer provided additional perspective on differentiation in this dynamic market.
Read on as we explore how targeted innovation, quality-focused …