Tag: coffee feedback

In the specialty coffee industry, “coffee feedback” is often described as a core value. Every cup is scored, flavor profiles are analyzed, and roasting and brewing processes are evaluated. In theory, feedback is the shared currency of quality. In practice, however, coffee feedback is not evenly distributed across the value chain. It flows mainly in one direction: from roasters and consuming markets back to producers. The opposite flow, from producers to roasters or from customers to roasters, is limited and often …