Tag: China

The global coffee market is entering a new phase of transformation, and few developments illustrate this shift more clearly than China’s rapid rise as a major coffee consumer and importer. Once considered a niche destination for ceremonial tastings and brand showcases, China is now one of the fastest-growing and most strategically important coffee markets in the world. Over the past decade, China’s coffee consumption has increased by nearly 150%, growing from just over two million bags in the early 2010s to …