Tag: Cheaper Coffee

The global coffee industry is in the midst of a challenging transformation. Green coffee prices have surged to their highest levels in decades, reshaping how roasters source beans, manage margins, and communicate with customers. While many pioneering specialty brands once built their reputation on paying higher, fairer prices for single-origin and micro lot coffees, today’s economic pressures are forcing both small and large players to rethink their strategies. Rising Costs Squeeze Roasters Historically, specialty coffee businesses thrived when global prices were low. Affordable …