Coffee Daily News The Changing Landscape of Specialty Coffee
The specialty coffee industry is standing at a crucial turning point. Interest in high-quality, single origin lots is still rising, but so is the demand for diverse, highly customised, and even non-coffee beverages. Chains have built strong brand identities around matcha and limited-time offerings, achieving triple-digit sales growth as a result. This reflects a clear shift: the specialty coffee market is diversifying as consumer expectations fragment and evolve.
Today, roasters are asking whether they should stay focused on traditional specialty coffee …










