Sai Gon Coffee Culture

Coffee has been a part of Saigonese culture for nearly a hundred years now. Since it was first introduced to Vietnam by the French in the second half of the nineteenth century. Over time and many changes, the city has changed its name, but the coffee is still the same. Still strong aroma and sweet and bitter taste intertwined. The taste has captivated people from all walks of life. It soon became the number one beverage in Vietnam.Unlike the usual morning coffee habit in the West, Saigon people drink coffee whenever they want. It is not difficult to see the image of people from all directions sitting on certain sidewalks, leisurely enjoying a cup of iced coffee with the daily newspaper.

More specifically, when coffee is not only a drink, it also gives people a natural and friendly way to start a conversation. The saying “Go for a coffee!” Be the opening word for any business conversation. A date is the romantic start of any relationship. Or, simply, telling yourself to find a place to relax and read a book without thinking. Coffee has become an irreplaceable belief in Saigon people’s life.

Before Specialty coffee was available, iced milk coffee was the most attractive “specialty”. It encapsulates strong nostalgia for those who once came to this southern city. The song “Saigon iced milk coffee, still like that, who drinks it or not!” was too familiar. The thought that no other drink could replace its throne in the hearts of the people of Saigon.

Yet, the demand for Specialty coffee, also known as specialty coffee, is increasing in today’s modern context as Gen Z young people pave the way to redefining the concept of receptivity. With that, the original coffee shines with the very essence of its taste. That pure, unmixed flavor is preserved in each cup of coffee by truly passionate souls.

In the book Craft Coffee, author Jessica Easto said: “I believe that coffee is a craft, and coffee enthusiasts are craftsmen”.

In the words of the Workshop, they are artists. They were initially looking at coffee from an artistic perspective. And they want to experience the original taste of Specialty coffee. Curiosity, love, and the need to learn about all the stages of production have led these artists. Therefore, more and more people choose Specialty coffee to know about this industry. And there are also many more shops and baristas that focus on growing, extracting, and sourcing original quality ingredients. From there, in the distant future, hopefully, quality Specialty coffee beans will come closer to consumers, raising the level of Vietnamese coffee culture.

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