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Vietnamese Coffee Exporter
Europe’s Coffee CultureCoffee Daily News

Why Europe’s Coffee Culture Is More Diverse Than Ever
When people speak about European markets, they often imagine a unified economic zone with shared tastes and similar consumer behaviours. But Europe’s coffee culture—shaped by centuries of history, geography, and ritual—tells a completely different story. Far from a single market, Europe behaves like dozens of distinct micro-markets, each with unique flavour preferences, processing trends, and expectations of quality. This diversity became strikingly visible in the latest Global Coffee Awards, where roasters from 25 European countries submitted entries ranging from ultra-clean washed …
How AI Is Transforming Specialty CoffeeCoffee Daily News

How AI Is Transforming Specialty Coffee
As the specialty coffee industry evolves, one force is reshaping everything from green grading to espresso extraction: artificial intelligence (AI). Long celebrated for its reliance on human expertise—producers, cuppers, roasters, and baristas—specialty coffee now finds itself at a crossroads. Algorithms are beginning to see, taste, and predict in ways that were unimaginable just a decade ago. Studies suggest AI may outperform humans in half of all tasks by 2068, and fully automate jobs within 120 years. Whether these predictions become reality …
Iced Drinks in Coffee ShopsCoffee Shop

The Rise of Iced Drinks in Coffee Shops
The global coffee shop industry is undergoing a fundamental shift. While hot coffee has long been the symbol of café culture, a new trend is reshaping menus, customer habits, and revenue models worldwide: iced drinks. From iced lattes to matcha coolers, cold beverages now dominate coffee shop sales and are becoming the leading driver of growth for both global chains and independent cafés. In 2025, data confirmed what many operators had already observed: the iced drink boom is not a seasonal …
Trump Speaks on Coffee Tariffs for the First TimeCoffee Daily News

Trump Speaks on Coffee Tariffs for the First Time
For the first time, U.S. President Donald Trump has directly addressed coffee tariffs, signaling a potential shift in trade policy that could have major implications for coffee exporters and roasters worldwide — and for Vietnam in particular. Speaking aboard Air Force One, Trump told reporters, “We want to get coffee down a little bit.” The remark marks the first explicit mention of coffee in his broader tariff strategy, which has already disrupted supply chains for key coffee-producing nations including Brazil, Vietnam, …
Why Roasters Are Diversifying Beyond CoffeeRoasted Coffee

Why Roasters Are Diversifying Beyond Coffee
The global coffee industry is evolving rapidly, and roasters are at the forefront of these changes. Rising green coffee prices, shifting consumer preferences, and wellness-driven trends are pushing many businesses to rethink their strategies. While coffee remains the foundation, diversification into matcha, functional beverages, and ready-to-drink (RTD) products is emerging as a critical path forward. Why Diversification Matters For decades, the business model of roasters relied heavily on sourcing, roasting, and selling coffee. But the economic pressures of the last few years—particularly …
Coffee May Reduce Osteoporosis RiskCoffee Daily News

Coffee May Reduce Osteoporosis Risk
Coffee May Reduce Osteoporosis Risk: Coffee is one of the world’s most beloved beverages, enjoyed by millions daily for its flavor, energy boost, and cultural significance. But beyond keeping us alert, new research suggests it could play a vital role in protecting our bones. A study published in Scientific Reports (2025) has revealed that higher consumption may significantly reduce the risk of osteoporosis, a bone-weakening disease that affects millions of older adults worldwide. Coffee May Reduce Osteoporosis Risk: What the Study …
Coffee Prices UpdateTrading

Coffee Prices Update – September 4, 2025
Vietnam’s coffee prices plunged sharply on Sept 4, 2025, down over VND 6,200/kg, while global markets in London and New York saw slight gains.The contrast highlights ongoing volatility, with domestic farmers under pressure even as international futures edge upward. Domestic Coffee Prices Continue to Fall Coffee prices today, September 4, 2025 showed a sharp decline across Vietnam’s Central Highlands. As of 07:03 this morning, farmgate prices dropped by VND 6,200 – 6,500/kg, settling between VND 114,300 – 115,000/kg. Dak Nong: the steepest …
Coffee Subsidies Brazil Just Changed the GameCoffee Daily News

Coffee Subsidies: Brazil Just Changed the Game
For decades, the global coffee trade has been defined by market forces, speculation, and climate shocks — not by government protection. Unlike wine, which enjoys extensive government support in Europe, coffee has historically operated in a system with little to no direct subsidy. But this may be about to change. In 2025, Brazil — the world’s largest coffee producer — announced a US $5.55 billion credit line to shield exporters from looming American tariffs of up to 50%. This unprecedented move, …
Global Coffee Consumption TrendsCoffee Daily News

Global Coffee Consumption Trends 2025 (P2)
Global Coffee Consumption Trends 2025: How Consumer Habits Are Reshaping the Industry. As we step into 2025, the global coffee landscape is undergoing a profound transformation. Shaped by the pandemic, rising inflation, and generational shifts, coffee consumption habits are no longer what they used to be. From the rise of home-brewing "prosumers" to Gen Z’s obsession with cold coffee, these evolving behaviors are redefining not just where and how we drink coffee—but why. In this article, we explore the key …
Coffee Marketing CampaignsCoffee Daily News

How Coffee Marketing Campaigns Are Reinventing Culture?
The global coffee industry is facing a new challenge — not from crop failure or price volatility, but from culture itself. In mature markets where coffee has long held sway, consumption is slowing. Meanwhile, younger generations are exploring alternatives like tea, matcha, and energy drinks. To stay relevant, coffee brands are launching bold, emotional, and highly strategic coffee marketing campaigns aimed at rekindling consumer love for their brew. Coffee Marketing Campaigns in the Age of Saturation From 2021 to 2023, EU coffee …
Vietnamese CoffeeCoffee Daily News

Europe is Key to Vietnamese Coffee Strategy
Despite strong export growth to the United States in early 2025, Europe remains the cornerstone of Vietnamese coffee exports. With a stable demand, favorable trade agreements, and a preference for Robusta – Vietnam’s specialty – Europe continues to play a pivotal role in sustaining the growth and global positioning of Vietnamese coffee. Coffee Prices See Fluctuations, But Exports Keep Rising As of late June 2025, domestic coffee prices in Vietnam fell by around VND 30,000/kg compared to the previous month, ranging from …
TariffCoffee Shop

Impacts of New U.S. Tariff Policies for Vietnam’s Coffee Industry (The End)
In July 2025, the United States implemented a new tariff policy targeting a range of imports from Vietnam — and coffee, one of the country’s most critical export commodities, is at the heart of the impact. Far from being a routine trade adjustment, this 20% tariff on Vietnamese Robusta exports has become a defining moment for the entire coffee industry. As one of the world's top coffee suppliers, Vietnam now faces a fundamental question: how can it maintain global competitiveness …